We all know that change is inevitable. Whether it is parchment scrolls replacing clay tablets or tablet computers replacing desktops, new technologies are certain to displace the old reliable favorites. Nonetheless, from our own experience—as well as from research—we know that most change initiatives in companies fail (see From Vicious to Virtuous Cycles). In an organization, it is almost certain that many employees will ignore the latest initiative and some employees will even push back against it. After all, it is more likely than not for the initiative to be gone before too long. This implies that many needed, technically appropriate change initiatives, which could strengthen a company’s future, simply fall by the wayside.