Posted on:Nov 192009
Sourcing Needs a Great Public Relations Campaign!
By Jerry DurantIs outsourcing the poster child for all the things that have gone wrong in society? Outsourcing isn’t about a vindictive approach to treating people but rather a survival solution that transcends many levels. Whether considered as a cost saving measure, a means to deliver a higher return on investment, a way to overcome a problem unsolvable through internal means or to open up innovative opportunities for future corporate development, sourcing is one possible solution alternative. To understand sourcing in its most primitive form we need to understand the historical side. For thousands of years companies have sought support for their business through outsourcing by either buying goods or employing temporary services. It wasn’t until the advent of the demand caused by Y2K did we look much further afield for the much needed, an affordable, resources. This quantum leap came with it the confusion between outsourcing and offshoring. The result forced Western society to jump on the anti-outsourcing band wagon without fully realizing that there was a difference.



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