Posts From: Tracey M. Flynn

Do you use your certification program to update your human resource tools? If you don’t, you’re not alone as many consider certification and its many deliverables as an isolated program.

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What does it mean to you when you say you need to make your program scalable? In general, scalability means to be able to handle a large increase in users, workload or transactions without undue strain.

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I was talking with a colleague about the how choices you make take you on completely different paths that impact your work, where you live and your relationships and it got me to thinking how the same is true of your certification program. Where your company chooses to house its certification program can take it on a completely different path and you make different choices than if you chose another department. Granted, many people may not think they have a choice as to where the certification program should reside but for the sake of argument let’s say you do, then certification should be managed and reside in the area that makes the most sense, whether that is in; marketing, training, HR, product engineering or some other organization.

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Where are you in your certification lifecycle? Most product lifecycles depict a product’s introduction, growth, maturity and eventual decline. For this discussion you’ll need to think of your certification as a product. Many programs may not consider their certification(s) as products or step back to analyze their program from this perspective but I think it offers a healthy view into evaluating what may ail a lackluster certification program and perhaps offer an insight into your program’s future.

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What topics should be included in a Request for a Proposal (RFP) for certification program development? Do you have topics to include that make an added impact? Do you have topics that help you in your decision making criteria? Here’s a list for your consideration, what would you add or delete?

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The key to great tests is neither the most advanced implementation methodology nor the latest in cyber security but it’s something much more basic.

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Recently some clients, from very different industries, have requested proposals focusing on just the certification component of their request as they believe their community will provide the training materials. Would that it were that easy! Unfortunately, even well intentioned and passionate communities may not deliver and they can benefit from taking a bigger strategic view and save themselves money and time.

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Chances are you may not get too much time with the C-level to discuss certification and when you do they don’t want to hear the details that program folks live day-to-day, that’s why they hired you.

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Committing to a certification program also means committing to a recertification or maintenance program unless your program is designed to certify candidates only once in their lifetime. Few organizations, however, certify candidates for life without at least requiring some sort of skills maintenance.

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Do you wish you had a visual to help you and your clients through your initial test design conversations? For many of us buyers and suppliers of training & certification the conversation initially revolves around low stakes versus high stakes testing. You may branch off into the levels of testing and discuss your strategy for beginner, intermediate and advanced levels which will surely lead to how the test will be implemented. We can rely on familiar testing options which we’ve seen others implement or have implemented in the past but we may arrive at a different outcome if we look at the range of solutions available as we have this conversation.

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