Culture Clash at 35,000 feet

By Jerry Durant

One hour out of Shanghai and somewhere over the South China Sea two fellow passengers got into a confrontation.  I probably would have overlooked it had I not been trying to get some badly needed rest.  The whole incident came about as a result of a passenger trying to retain control over two adjoining seats while the other man thought it was his right to lay claim to the seats.  Even though the other passenger had assigned seats he also wanted to gain a bit of additional real estate.  Any of you that travel long distances in coach can appreciate the added comfort of an additional seat.  As the saga unfolded and the name calling commenced I quickly realized that what started off as mutual personal need had escalated into how different cultures interact when placed under stress.  To my surprise the name calling started with the man from the East and not from the Westerner.  Usually a culture that prides itself in having dignity and decorum had turned this person into a severely agitated and ready to wage mortal combat individual.  In retracing the series of events I realized that simple gestures, piecing looks and condescending name calling contributed to the heightened state.  I also surmised that some in most harbored bigotry, manifested by the names that were used, created the persistence and undercurrent that was displayed.  As things got more and more tense, and I was losing valuable sleep,  my restraint could no longer be contained.  Little did I realize that years of working global allowed me to take action in a very direct and effective fashion.  Instinct pointed me in the direction of the right person, utilizing the right approach and cultural form to diffuse the situation and return things to a less heated stated.  I half expected that the opposite would occur but it didn’t, both returned to the seats and no further measures were required.

 

Business is allot like this incident. We seek something, we wander into unchartered waters only to realize that we are out of our element.  Fearing a loss of dignity we revert to primal actions, with origins going back into our culture.  Without intercession catastrophe will take place.  No one wins and everyone loses.  Companies whether buying services or delivering them need to spend time understanding, discussing and consuming each other’s culture.  This is not simply limited to social norms and behaviors but also the varying ways that business is conducted in other parts of the world.  As I pointed out at the East Africa Contact Center Conference in Nairobi, “One would never venture into the bush without a guide, why do we do this when it comes to our business enterprises?”.  Education and gaining awareness should be mandatory and as the stakes for success increase the use of various guides is invaluable.

 

What could have turned out to be a very ugly and possibly publicized international incident resulted in a return to normalcy.  I managed to even get rewarded to a little extra travel comfort by the flight attendants.  Even thought the outcome was less than what everyone might have wished or expected, tranquility prevailed and we reached our destination on time, without added turmoil and I even managed to get a bit of much needed rest.

 

Feel free to contribute your thoughts or send an email to me at jdurant@Int-IOM.org

Posted in: Outsourcing

About the Author

Jerry Durant

Jerry Durant is viewed by many as one of the pioneers in outsourcing. Starting his ventures in 1988 by supporting many of the premier global buyers he has carried this practice through to over 70 countries. Most recently Jerry established the International Institute for Outsource Management (IIOM) with the sole purpose of advancing professionalism in the supplier community. His practical and market specific innovation can be seen in the formation of the Outsourcing Management Body of Knowledge, the Global Star Certification (GSC) the only assessment measuring outsource company viability, Certified Outsource/Offshore Project Management Certification, and the establishment of the 1st International Outsource Management Research Center in Wuxi, China. Though his efforts the IIOM has quickly been recognized as the leading source for outsource service provider support. Jerry's unrelenting enthusiasm is constantly pushing forward the sourcing agenda as a means to global prosperity through responsible behavior and innovation.

Jerry has advanced degrees in Computer Science, Management and Accounting and is certified in a number of disciplines associated with technology. He is a prolific writer and widely sought after as a speaker around the globe.

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