Doctors Do It! Lawyers Do It! Even Accountants Do IT! Why Shouldn’t Professional Business Managers Do It?

By Doug Harward

Why is it many professions require a certification exam prior to being licensed to perform their trade? Maybe because the liability associated with poor performance is too costly and someone must be held accountable. No doubt our government officials want to make sure we are protected from unskilled people performing services that could have physically harmful affects if they are not done correctly? Of course certifications don’t prevent people from being unscrupulous or dishonest, but it does ensure they know what they are doing.

Do you agree that with the financial and social implications from bad decisions made by executives of companies we’ve invested our retirement savings into, we should have a way to make sure they know what they are doing? Do you think it makes sense there should be some form of certification that tests their knowledge of business fundamentals?  I think it’s a good idea that c-level executives (officers) of publicly traded companies be required to demonstrate they at least understand the fundamental principles of business management, financial management, and operations management.

We all know that one of the most respected and sought after graduate degrees is an MBA. An MBA is highly popular and sought after, and brings with it an increased level of responsibility, expectations, and income. Coming right out of business school, MBA’s are often put into positions of high responsibility. But how do we know they have the skills necessary? Are all business schools created equal? Of course not. So why don’t we require them to pass an exam so we know where their skill levels are?  

The main reason is because no one has ever created the body of knowledge and testing criteria for a business manager certification before. But now someone has! The Association of Professionals in Business Management (www.APBM.org) has created two certification exams for business professionals. The Certified Associate Business Manager (CABM) is a bachelor’s level professional certification based on a pre-MBA curriculum, and is viewed as a stepping stone for the CBM designation.

The CBM, or Certified Business Manager designation is a master’s level certification based on an MBA curriculum and should be earned during, after, or in lieu of an MBA. It is a four-part, 16 hour exam which helps business specialists become business generalists.    

Finally someone has created credible standards for management competence and created a methodology for measuring an individual’s knowledge around the fundamental principles of business management.  

Their CBM and CABM certification programs set rigorous, credible, realistic, results-focused standards for every area of business mastery you may need; General Management and Operations, Marketing, Quality and Process Management, HR. Accounting, Finance, and IT. Corporate Control and Governance, and International Business.

Haven’t heard about APBM before? Chances are, you would have heard about them soon, even if I hadn’t called them to your attention. My expectation is that APBM’s certifications will quickly reach critical mass. They’re being utilized by some of the world’s smartest companies (IBM and Steelcase come to mind). There’s even a Harvard Business School case study about them.

APBM isn’t the only way to solve the problem of making sure your people have solid, validated, 21st century management skills. Nor is it the only way to implement competency-based leadership. But it’s an approach that works – and one where someone else has done much of the heavy lifting for you. If that’s not a way to make sure you are spending your money wisely, I don’t know what is. 

To get more information about the CABM or CBM, click here . And as always, I welcome your comments. Feel free to contact me at dharward@trainingindustry.com.

 

About the Author

Doug Harward

Doug Harward is the CEO and Founder of Training Industry, Inc. Mr. Harward is internationally recognized as one of the leading strategists for training and outsourcing business models. He is respected as one of the industry's leading authorities on competitive analysis for training services and works with international companies and new business start-ups in building training organizations.

Mr. Harward previously served as the Director of Global Learning for Nortel Networks where he led the industry's largest global training outsourcing engagement with PricewaterhouseCoopers. He received the Chairman's Global Award for Community Service for his work in developing integrated learning organization strategies within higher education, public schools and business. He has worked in the training industry for more than 25 years. Mr. Harward received an MBA from the Fuqua School of Business at Duke University and a BSBA in Marketing from Appalachian State University.

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