How is the Training Industry Changing? 10 Predictions for 2009…

By Doug Harward

At the beginning of every year we provide our predictions on how the training industry will change in the upcoming year. Our goal is to provide you with insights on how the market might affect how you manage, develop, or deliver training.

Below are the predictions for 2009. If you would like to read the full article with explanations of each prediction, please click here.  

2009 Predictions: Are YOU Ready for the New Training Industry? 

1. Total spend for training services will decline by 10%

2. The Training Workforce in North America will decline by 11%. 2009

3. Re-engineering Activities for Training Organizations Will Increase

4. Investment in Customer Training Increases to 59.5% of Total Spend

5. Consolidation of Training Departments Will Increase

6. Fixed Resources Dedicated to Training Will Decrease

7. Supply Based Training Models Will Decrease

8. Availability of Informal Learning Content will Increase

9. Creation of User Generated Content Will Increase

10. Development of Compliance Based Training Increases 

If you have a prediction(s) for 2009 and want others to hear about it, please feel free to post your comments below. Or feel free to send me a note at dharward@trainingindustry.com.

Posted in: Industry News

About the Author

Doug Harward

Doug Harward is the CEO and Founder of Training Industry, Inc. Mr. Harward is internationally recognized as one of the leading strategists for training and outsourcing business models. He is respected as one of the industry's leading authorities on competitive analysis for training services and works with international companies and new business start-ups in building training organizations.

Mr. Harward previously served as the Director of Global Learning for Nortel Networks where he led the industry's largest global training outsourcing engagement with PricewaterhouseCoopers. He received the Chairman's Global Award for Community Service for his work in developing integrated learning organization strategies within higher education, public schools and business. He has worked in the training industry for more than 25 years. Mr. Harward received an MBA from the Fuqua School of Business at Duke University and a BSBA in Marketing from Appalachian State University.

5 Comments

Doug - First, a well written article and thank you. Here are my Five Observations as to Training in 2009: 1. With the retirement of the babyboomers at least in the U.S., succession leadership will begin to inch its way to center stage this year and for the next several years. 2. Outsourcing of development (not necessarily training) will be increased because of the inherent silo nature of most HR departments 3. Increase in use of assessments to ensure that the right people are in the right seat as well as the bus (organizational environment) is not toxic 4. Increase in infusion of blended delivery, teleconference, face to face and one on one executive coaching to maximize human capital which is the greatest and usually most underutilized asset in any organization. 5. Greater focus on higher order thinking skills and making the correct decisions with fewer people and more responsibilities.

Leanne Hoagland-Smith June 22 2009 (3:13 PM)

You reported in the top ten market predictions that SME and user developed content would be the future core of online training. While I think you are right, SME content developers are likely to increase, but I think it will be for less complex training and for training content that lends itself to an online delivery mode. In my experience, SMEs don't have a lot of spare time to develop training, that's why they are SMEs and kept busy with their job duties. Even with tools that claim to be easy to use and robust in nature that SMEs can use to develop training, there is more to training than mating an SME to a training tool and say go get 'em tiger. I've seen a lot of SME-designed training and generally, it can be problematic. These new tools better be really smart.

Ernie ThorJune 22 2009 (3:13 PM)

You said, in point 1. which I precieved as the acquiring of training services will decrease to 10%. If am right, then i think we can only get benefit out of this slow economic time by investing on our infrastructure and workforce development. Companies who will sustain till the end of 2010 are my heros, only they will be able to enjoy the business hype that has already been forecasted by experienced economists. I say get your systems and workforce certified whether its an ISO certification or other international certifications. Question from the customers in 2010 onwards will be," ARE YOU CERTIFIED IN DOING WHATEVER IS BEING ASKED"?

Sohaib SaleemJune 22 2009 (3:14 PM)

Are these figures suggestive for worldwide or Localised? This year will be a year of uncertainty.

Customer Service TrainerJune 22 2009 (3:14 PM)

Thanks for your question. The numbers in the predictions relate to the North American market. Because we are in the midst of a global economic recession, the numbers are somewhat reflective of what we are seeing in European, Asian and Indian markets. The predictions related to changes in how training is being managed tend to also be indicative of what is happening in the global training market.

Doug HarwardJune 22 2009 (3:15 PM)

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