Sourcing Needs a Great Public Relations Campaign!

By Jerry Durant

Is outsourcing the poster child for all the things that have gone wrong in society?  Outsourcing isn’t about a vindictive approach to treating people but rather a survival solution that transcends many levels.  Whether considered as a cost saving measure, a means to deliver a higher return on investment, a way to overcome a problem unsolvable through internal means or to open up innovative opportunities for future corporate development, sourcing is one possible solution alternative.  To understand sourcing in its most primitive form we need to understand the historical side.  For thousands of years companies have sought support for their business through outsourcing by either buying goods or employing temporary services.  It wasn’t until the advent of the demand caused by Y2K did we look much further afield for the much needed, an affordable, resources.  This quantum leap came with it the confusion between outsourcing and offshoring.  The result forced Western society to jump on the anti-outsourcing band wagon without fully realizing that there was a difference.

With offshoring comes the negativity that sourcing is anti-Western society.  It is uncertain whether the general public is targeting their anguish toward the service provider or against the business that has made a strategic sourcing decision.  Maybe too many local sins have been committed that gives rise to a lack of trust with any businessOne could easily argue that beyond the outsourcing demand caused by Y2K domestic labor costs, rising operational mandates, lack of jurisdictional uniformity and trade subsidizes have all been contributors to looking for alternative cost reduction opportunities.  However, as the world’s economies struggle to reassemble and return to a state of normalcy the question of sourcing as a business solution will remain.

We are seeing more companies shifting discussions from simply cost reductions, which frankly is obvious, to increased capacity and the ability to employ flexible scaling.  It is recognized by a large portion of Western business that sourcing is a choice, not a mandate and that in order to employ it properly a realistic campaign is required.  While suppliers focus heavily on promoting their services, there has been little done to present sourcing in a proper light.  Rather than being viewed as a source for domestic job reductions, it must be looked upon as a survival element for businesses.  Without the freedom of choice in this area, we are not only putting businesses at risk, but the remaining domestic employment they provide.  This shift will require that businesses recast their employment approach from a command-and-control focus to one that is based on remote resource management.  In making this transition, organizations will have to adapt from doing to guiding.  Companies that can make this transition quickly will reach the goals that they

Posted in: Outsourcing

About the Author

Jerry Durant

Jerry Durant is viewed by many as one of the pioneers in outsourcing. Starting his ventures in 1988 by supporting many of the premier global buyers he has carried this practice through to over 70 countries. Most recently Jerry established the International Institute for Outsource Management (IIOM) with the sole purpose of advancing professionalism in the supplier community. His practical and market specific innovation can be seen in the formation of the Outsourcing Management Body of Knowledge, the Global Star Certification (GSC) the only assessment measuring outsource company viability, Certified Outsource/Offshore Project Management Certification, and the establishment of the 1st International Outsource Management Research Center in Wuxi, China. Though his efforts the IIOM has quickly been recognized as the leading source for outsource service provider support. Jerry's unrelenting enthusiasm is constantly pushing forward the sourcing agenda as a means to global prosperity through responsible behavior and innovation.

Jerry has advanced degrees in Computer Science, Management and Accounting and is certified in a number of disciplines associated with technology. He is a prolific writer and widely sought after as a speaker around the globe.

1 Comments

Outsourcing is being seen by some in a negative light because they think more people are losing jobs because companies have opted to outsource. I think it is an unfair assumption though. Most companies might have been forced to outsource particularly during the recession in order to cut costs and continue with the business' operations. It is after all about survival during the toughest times.

Call Centers PhilippinesMarch 24 2010 (10:50 PM)

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