State of the Union: Training Makes an Impact

By Tim Sosbe

Let’s be clear: The training industry is full of hard-working people whose basic job is to make other hard-working people excel, succeed and contribute. It may be a stretch to call it a calling, but we’re still in an industry with its collective eye on a very appealing prize: Success and advancement. 

With that in mind, it’s increasingly nice to know we’re not working in a bubble. Training’s role is clearly being recognized more deeply, and beyond the hallowed halls of headquarters. 

I’m assuming you watched or at least heard highlights form President Obama’s State of the Union address last night. Taking politics completely off the table, it’s nice to hear the word “training” come out of a president’s mouth, presented as an issue of importance along with items like security, the economy and fair trade. 

“An economy built to last is one where we encourage the talent and ingenuity of every person in this country,” President Obama said.  Certainly no one in the training industry could form a cogent argument against that statement. 

President Obama also touched on training after sharing a startling fact: At a time when so many Americans are out of work, the science and technology industries have twice as many openings as they have qualified workers. “That’s inexcusable,” the president said. “And we know how to fix it.” 

Training anyone? 

That’s the part of the speech when the commander in chief introduces someone in the crowd and illustrates his point with a personal touch. In this case, we met Jackie Bray, a single mom from North Carolina who learned how to work with robotics through a training partnership between a factory and a community college. The company created a course for the college, paid Jackie’s tuition and then hired her. 

President Obama used that story to call for a national commitment to train 2 million Americans with skills that lead directly to employment. He urged Congress to “give more community colleges the resources they need to become community career centers – places that teach people skills that local businesses are looking for right now.” 

It’s hard to argue with that as well. Same with this: 

“I want to cut through the maze of confusing training programs, so that from now on, people like Jackie have one program, one website, and one place to go for all the information and help they need. It's time to turn our unemployment system into a reemployment system that puts people to work,” President Obama said. “These reforms will help people get jobs that are open today. But to prepare for the jobs of tomorrow, our commitment to skills and education has to start earlier.” 

Like always with these speeches, the words are pretty and the thoughts are thoughtful. How the flowery phrases translate into action is always what remains to be seen. But when the message is this universal, this beyond party politics, it’s easy to hope for real action and real change. 

What do you think? If properly financed, managed and supported, is training and corporate/college partnerships the magic bullet for our economic crisis? 

What can your organization do to help?

Posted in: Industry News

About the Author

Tim Sosbe

Tim Sosbe is general manager of webinars for Training Industry, Inc. and also editor of its Training Industry Quarterly electronic magazine (or e-zine).  

Prior to joining Training Industry, Tim was Editorial Director for MediaTec Publishing Inc., where he created the editorial plans and launched Chief Learning Officer magazine, Talent Management magazine and Certification Magazine, along with targeted supplements, special reports and electronic newsletters. Chief Learning Officer was named “Best New Publication” by the American Society of Business Publication Editors (ASBPE).  

Tim has more than two decades of publishing experience at magazines, newspapers and corporate communications departments across the United States. Tim's past positions include serving as Director of Information Services at the Illinois Manufacturer's Association, helping launch Web Techniques magazine in 1996, providing Web training for educators for the Illinois School Board, developing community newspapers across the Midwest, and working as Webmaster for Apple Computer. 

Tim has held editorial positions in Chicago, San Francisco and his native Indiana and has served as a member of the Editorial Committee for American Business Media. Tim's career as an editor and writer has earned him several professional honors, including the California Newspaper Publishers Award, the Illinois Master Communicator Award of Excellence and honors in statewide competitions in California, Indiana and Illinois for writing and for editing several print and Web publications.  

4 Comments

I heard it that way too, Tim. The President's SOTU address presented enormous opportunities for training and development products and services. Then why did it not fill me with joy and delight? Because I doubt it will unleash our industry to make the difference for individuals and organizations. Few initiatives are launched nowadays. Programs are cut, not expanded. While needs abound, resources are constrained. What to do? I think we must invest in assessments, curation, targeted practice, personalization. This means that we invest to help individuals locate just the right program and then stick to it. Individuals must be helped to see potential futures, conduct self exams, and then select just what they need, no more. In the past, education and training were about abundant opportunities. Our industry produced great things and said, "Look what we have for you. See how much, how good, how rich, feast, why don't you?" Now I think our industry must aid as people sharpen their focus, put fewer dollars to more certain personalized growth and opportunities. We are involved as they accomplish more with less by seeing more clearly into potential futures and making more advised choices.

Allison Rossett January 30 2012 (1:17 PM)

Thanks for sharing your thoughts Allison. I couldn’t agree more with you on the need for assessments, curation, practice and personalization in training. In his Dec. 12 blog and Winter 2012 Training Industry Quarterly column, Doug Harward came to the same conclusion. Doug has said that we’ve entered the era of personalized learning, and our challenge is now to build, manage and filter these environments. “What the future holds from this era is yet to be seen,” Doug wrote. “But it’s an exciting time to be a training professional.” Anyone, any other thoughts on how to build, manage and filter personalized learning? Let’s keep this conversation going.

Tim Sosbe January 30 2012 (4:45 PM)

Thanks for this sharing Tim. I consider political will to train and see educated and employable masses in country to support global economy and infrastructure. President Obama has displayed that political will but now a corporate will too is important and masters need to look beyond short and medium term numbers in order to realise this will of developing their employees. Unless organizations know why they should train whom ,its an adhoc culture of training which is at large today across globe . I trained more than 60 corporates in various training subjects but hardly ever found a base behind adhoc , calender type trainings of corporates . May be career planning is a subject which has taken a back seat behind extending solutions . Lets work together to establish who needs what and why and extend them a training support to usherin new culture. Thanks Tim keep enlighting us. Y V nautiyal Kuwait

yudh vijay nautiyal January 31 2012 (2:00 AM)

This is well-said Yudh ... we do need a corporate will to move training forward at all times ("where there's a will, there's a way," as the old saying goes). I also agree we need to take a "long view" of training, looking past the short- and medium-term numbers.

Tim Sosbe January 31 2012 (10:39 AM)

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