The Global Phenomenon of E-Learning Courses
The internet has opened up a whole world of possibility where business is concerned, and e-commerce is the key to any successful business enterprise. The rise of online business has created many new and exciting industries, not least of which is e-learning. With a laptop, tablet or phone and a Wi-Fi connection, it’s now possible to learn pretty much any skill you require wherever you are, whenever you want.
In recent years, e-learning courses have grown in popularity at unprecedented levels, greatly aided by the rapid development of technology and the mechanisms for the delivery of such courses. In both professional and social circles, a swift shift from print to electronic media is occurring, while educational courses are quickly ceasing to be a classroom-based affair and are relying more and more on the internet. With a laptop, a mobile device and Wi-Fi, you can manage your own e-learning course, and take courses yourself, in just about any subject and pretty much any language. The rise of e-learning has naturally led to a boom in e-learning localization services, but it is the global appeal of e-learning that makes localization not only possible but highly relevant.
The world’s workforce is increasingly mobile and interconnected, and all these developments have led to e-learning becoming a very popular reality. There has been a similar increase in the extent to which businesses and individuals are prioritizing development and training, largely due to the fact it is now much more readily available. This rapidly growing trend has seen a huge rise in the number of self-employed individuals and a steep increase in the number of employees working from mobile devices, which enables far more effective management and communication.
The Benefits of E-Learning Localization
There are a great many benefits to the localization of e-learning content, and the statistics are fairly compelling. Workers who use e-learning can have a 50-percent boost in productivity, while businesses save between 50 percent and 70 percent in training costs by using e-learning. All of these savings are a result of e-learning localization. In addition to the obvious managerial benefits, employees are beginning to take a far more active role in their learning, shifting control away from managers and personally identifying the areas in which they feel they should receive further training. As a result, e-learning providers find themselves in a very positive position and can take full advantage of the situation by enabling worldwide, self-directed learning.
E-learning is increasingly the platform of choice for individuals in places where it is socially, politically and geographically difficult to learn by other means. The growing use of mobile devices throughout emerging economies will continue to skyrocket as technology advances further. With learning and education now central to political agendas for emerging economies, there is a huge market for e-learning courses and verbal, audio and written tools.
Increasing Access to E-Learning Courses With Localization Services
When we consider that English isn’t the native language of over 71 percent of internet users, it becomes even clearer that e-learning localization services are a hugely beneficial solution. The challenge is ensuring that these educational resources meet the needs of a global environment.
E-learning localization services are the perfect solution to this problem, seamlessly providing fast, effective, affordable ways to localize e-learning material and make it accessible for all, regardless of language and most sight and hearing difficulties. With full sound and subtitles available in a wide range of languages, there are few resources that cannot benefit from a localized e-learning solution.
The global potential for e-learning and the scalability of e-learning courses are massive. Once you have developed a successful e-learning course, offering it in multiple countries around the world is just a few clicks of your mouse away. But in order to be truly successful on a global scale, your course must have genuinely international potential. It must be localized. The most important element in localizing an e-learning course is language. If you don’t offer your course in the languages used in the countries where you offer it, you will severely undermine its local appeal and your brand’s perception.
Here’s the bottom line: The key to international sales is localization. The key to localization is the translation of your e-learning course into the language your potential customers speak.
Jason Dexter works for Adelphi, a leading organization behind localization of e-learning content and materials. Helping local and international businesses delivering great localized content, Jason also enjoys writing (in English, it must be added!) content for Adelphi.
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