The More Things Change, the More They Stay the Same...

By Patricia Ellenburg

CFO Magazine published an article on February 15, 2006 that was entitled, “What's Wrong with Finance Training,“ by Randy Myers.  I recently ran across this article in my files, and I was getting ready to shred it until I re-read it and noticed how little has changed in the last four years.

The article starts with a quote from Lisa Kline, director of finance and supply chain at General Mills, Inc., who lamented that "People didn't learn skills or techniques; they just got information."  That quote resonated with me because as I explained in my last blog entry, that’s my observation of most finance training programs.

The author of the article went on to list the additional mistakes made by companies—keep in mind that this list was compiled four years ago:

  • They offer off-the-shelf courses or seminars that aren't aligned with employees' everyday responsibilities.
  • They schedule classroom training when the trainer is available rather than when employees need to enhance their skills.
  • They offer lectures, even though adults generally fare better with interactive learning.
  • They pluck trainers from within the ranks, even though these subject experts are unlikely to be skilled facilitators.
  • They allow managers to skip the training sessions offered to lower-ranking employees, which means they won't know how to reinforce what their employees have learned.
  • Worst of all, companies don't follow through — they offer a training program, check the task off their list, and forget about it.  They don’t do anything after the program to reinforce the learning that should have taken place.

The author concludes the article with an explanation of why it doesn't have to be that way, and he points to General Mills as an example of a company that took on the challenge of finance training and did something right. They rolled out a 20-module program designed to help new employees quickly grasp the mission and structure of General Mills' finance organization and their role in its success. In addition to providing information about the finance organization's structure and vision, it describes how the company prepares its profit-and-loss statements and what goes into key line items such as trade expenses. Other modules help finance staffers provide better decision support to the business units, improve their critical thinking, and understand how to build shareholder value.

In my experience, very few companies have embraced finance training the way that General Mills did. Granted, General Mills is a big company with a big budget and the resources to develop custom training.  But is that what it takes to get beyond “just information”—custom solutions?  Are there any “off-the-shelf” products that fit the bill?  My guess is probably not, because if there were, finance training today wouldn’t be in the same state that it was four years ago.

If you have any comments on this topic, post your comments to this blog or send me an email to pae@tmiwebmail.com.  Until next time…

 

 

Posted in: Finance

About the Author

Patricia Ellenburg

Ms. Ellenburg is a Professor of Finance at Western International University (WIU) and recognized for her expertise in financial management, working capital management, mergers and acquisitions, and financial modeling. Since joining WIU, she has assumed several leadership roles such as chairing the Finance Department and training faculty members on the use of web-based course management systems, online course delivery platforms, and effective teaching techniques.

Utilizing over 25 years’ experience in finance and consulting, she has represented debtors, creditors and equity holders in bankruptcy and turnaround situations; assisted legal counsel with discovery and damage assessment in the context of civil litigation; performed business valuations related to mergers, acquisitions, divestitures and litigation; and assisted business owners with a variety of business problems including revenue enhancement, process improvement, and cost reduction. Trish’s current focus is on providing scalable, back-office support to start-up companies, as well as small- to mid-size businesses.

Formerly the Executive Director of the CLO Institute, Trish continues to seek out opportunities to combine her business and financial expertise with her practical experience in adult learning. She has developed and delivered financial training programs for clients including Investment Management Consultants Association, Wells Fargo, Goldman Sachs, KPMG and American Century Investments. Trish also co-developed a series of educational workshops entitled “Business Strategies for Learning,” designed to transform learning organizations by facilitating the identification of strategic learning initiatives and quantifying the impact of learning on business performance.

Articles and Publications:

Show Me the Value!—Demonstrating the Value of Corporate Training and Development, FT Knowledge News, 2006

Education:

  • B.S., Finance, Arizona State University, Summa cum Laude, 1983
  • M.B.A., Arizona State University, 1991

2 Comments

Wow that is not a good sign. The finance industry hasn't improved their training in the last 3 years. There are so many cost effective options now to make your training business specific, it almost seems unreasonable not to improve.

Cheryl McNeilFebruary 5 2010 (2:04 PM)

Unfortunately, that article could have been written (and probably was) in 1994 and 1984. In the last 20 years in training, the more things change, the more they same the same. Except that new vendors call them by new names. It takes someone who cares about training and gets the support from management for training to make a difference.

Margo PearsonFebruary 17 2010 (12:15 PM)

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