Posts From: Workforce Development

The good news is the corporate training market is not stagnant. It’s a dynamic, ever evolving market that requires professionals and suppliers to stay abreast of innovation and best practices to remain competitive. And there are a lot of people competing for a share of the wallet of corporate training organizations. In Doug Harward’s recent article about the ten predictions for 2011, he stated that there is a convergence of educational institutions going after corporate spending to supplement their revenues. I agree with Doug on his assertion and have identified what I think are the top trends in corporate training that drive how community colleges need to change to compete for that business. The challenge for the colleges will be how they step up to meet these drivers - and will they be able to compete? I believe they have the talent and resources, but are their business models right?

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Many colleges and universities have difficulty successfully implementing a business model that allows them to be competitive in the corporate training market. There are many inhibiting reasons for their lack of success; things like state laws, local political requirements, college policies, and the list goes on. In my recent blog post, 5 Success Factors for Community College Corporate Training, I identified what I believe leaders of corporate training divisions must do to be successful in the corporate training market.

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An often overlooked “jewel” right in a company’s back yard is the Corporate Services Division housed within the local Community College. With 1200 Community Colleges nationwide, the resources are plentiful and affordable. Today, Community Colleges with Corporate Services Departments are agile and poised to respond to a business customer’s needs immediately.

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More than ever before, there is a strong desire by most community college Presidents and Boards to grow their Workforce Development training function. For some colleges, this means growing an internal organization that is dedicated to working with corporations and businesses for the purpose of providing training services to the corporate client. It’s estimated that out of the 1200 community colleges in the U.S., approximately 100 currently have a strong organization dedicated to providing services directly to the corporate client.

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Community college's enrollment have seen considerable growth over the last couple of years - driven by a down economy with unemployed workers reskilling for future employment. With tax revenues down, there's increased pressure on schools to get needed funding to pay for the growth in student enrollment. So what are colleges doing to help pay for the increased demand?

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