Is Your Santa Master Certified

By Doug Harward

Credentials to be Santa? Gray hair and beard; poor vision (must own gold wire frame spectacles); overweight (greater than 200 pounds); jolly personality…and oh yes, must have completed certification training.

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Is your team mascot master certified?

By Doug Harward

With the Final Four for Men’s and Women’s NCAA Basketball this weekend, you may notice that one of the figures that gets a lot of attention, besides the coaches and players, is the team mascot. The role of being a team mascot for a college or pro sports team has become very important in how the organization’s brand is represented in front of thousands of viewers in person and on television.

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