Trainanomics - The Rubber Band Effect

By Doug Harward

It is no secret that the last two years have been brutal on many training companies - not to mention corporate training organizations. By our estimates at TrainingIndustry.com, overall spend by U.S. companies for training activities is down by as much as 25% from 2008. Of course some verticals are hurt more than others, (e.g. automotives and finance) while others have churned through the recession and held their own (e.g. healthcare). This change has created the Rubber Band Effect for the training industry.

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