Disney is always trying to find new ways to surprise and delight people of all ages. Each year they receive thousands of guest letters that share how a cast member went out of his or her way to make everyone in the party feel special and because of that, they will be back. In fact, they have quantified and correlated these interactions with higher levels of intent to return and to recommend – key drivers of growth and profitability. Find out how you can integrate Disney best practices into your own organization; turning ideas like these into business reality.
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