Morgantown, W.Va., February 4, 2010 – Joe Frontiera and Dan Leidl recently authored an article for the Washington Post’s “On Leadership” section regarding leadership and corporate social responsibility.

Frontiera happened upon the story of Chapman’s Ice Cream, Canada’s largest independent ice cream manufacturer. Chapman’s largest plant, which employed close to 350 people, had the potential to devastate the 1,200-person town of Markdale, Ontario when it was destroyed in an early morning fire in September of last year. Husband and wife owners, Penny and David Chapman, made the extraordinary decision to rebuild and continue paying all of their employees through the process.

Frontiera and Leidl were so taken by the story that they placed a call to Penny. “It seems that stories of corporate greed have dominated the headlines lately, but this was incredibly refreshing. I wanted to talk to Penny about her rebuilding efforts and the general concept of corporate social responsibility, as the Chapmans have offered an exceptional example from which all corporate leaders can learn,” says Frontiera.

The story can be found at: http://views.washingtonpost.com/leadership/guestinsights/2010/02/joe-frontiera-and-dan-leidl.html

Washington Post’s On Leadership section was designed to generate discussion about topics related to leadership. As founders Steve Pearlstein and Raju Narisetti state on their website, their “hope is that On Leadership will serve as an open and lively forum for an discussion of what makes for great leadership.”

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