WALTHAM, Mass. — June 6, 2012 — Brainshark, Inc., the leader in online and mobile video presentations, today announced that it has been selected as the exclusive rapid content creation solution for use with Blackboard Learn™ for Sales, a cloud-based learning management solution that is fully integrated into Salesforce CRM and was developed for corporations focused on sales training and professional development. This partnership will enable users to improve the effectiveness and speed of the creation and deployment of sales training content.
Brainshark enables users to add their voice – along with video clips, survey and test questions, attachments and more – to PowerPoint decks and other documents to quickly create interactive online and mobile video presentations and eLearning courses. Specifically, Salesforce users using Blackboard Learn for Sales can instantly deploy Brainshark to easily create SCORM- and AICC-compliant courses. Brainshark content can be viewed on-demand, on computers as well as mobile devices – helping support mobile learning (mLearning) initiatives and meeting formal and informal learning needs.
“We’re excited to be extending our partnership with a learning industry leader such as Blackboard,” said Kate Skelly, Brainshark’s vice president of corporate and business development. “Through our interoperability with Blackboard Learn for Sales, we’re pleased to enable Salesforce users to quickly create sales training content and deliver it through Blackboard’s system for on-demand viewing on any device.”
“Incorporating sales training within CRM solutions can facilitate a measurable, positive impact on business,” said Paul Terry, general manager of Blackboard’s Professional Education group (ProEd). “Allowing a sales team to quickly create training content that is viewable on smartphones and other mobile devices creates a more engaging learning experience that supports collaborative knowledge sharing. By partnering with Brainshark, we are providing greater capabilities to our clients and helping them generate even more value from the Blackboard Learn for Sales platform.”
Brainshark and Blackboard are attending Salesforce.com’s Dreamforce event Sept. 18-21, 2012, and will be engaging in strategic business, educational and joint marketing activities. Blackboard also uses Brainshark’s enterprise solutions for its own sales training, marketing and customer communications.
About Brainshark, Inc.
Brainshark provides the leading cloud-based software for creating, sharing and tracking online and mobile video presentations. With Brainshark, businesspeople can easily transform static content such as PowerPoint® documents into voice-enriched video presentations that can be accessed anytime, on-demand. Customers can also obtain extensive viewing details, enabling them to measure the effectiveness of their content and follow up accordingly. Thousands of companies – including a third of the Fortune 100 – rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, training and HR communications. For more information, visit www.brainshark.com
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