Seattle, WA - August 25, 2010 - The US demand for Mobile Learning is
growing by a five-year compound annual growth rate (CAGR) of 18.3% and
revenues will reach $1.4 billion by 2014 according to a new report by
Ambient Insight called, "The US Market for Mobile Learning Products and
Services: 2009-2014 Forecast and Analysis."
In 2009, the US overtook Japan to become the top Mobile
Learning market in the world. The robust demand for Mobile Learning in
the US consumer and healthcare segments put the US "over the top" to
become the top buying country in the 2009 global Mobile Learning market.
"New suppliers are entering the market at a steady
pace," reports Chief Research Officer, Sam S. Adkins. "A very new trend
is the emergence of dozens of new native Mobile Learning development
tools and delivery platforms that were built from the ground up to
develop and manage Mobile Learning. It is also interesting that three
new types of packaged content emerged in 2009 and 2010."
The demand-side analysis in this report forecasts the
expenditures for Mobile Learning products and services in eight US
buying segments: consumer, corporations, federal government, state/local
government; PreK-12, higher education, associations, and healthcare.
The free Executive Overview is available at: http://www.ambientinsight.com/Reports/MobileLearning.aspx
"The current US Mobile Learning market is being driven
by consumers and healthcare buyers, who increased spending on Mobile
Learning even at the height of the recession," comments CEO Tyson Greer.
"The number of consumer-facing Mobile Learning content applications
has exploded over the last two years. In the healthcare segment, the
demand is being accelerated by the growing mHealth trend. We will
release a detailed analysis of the healthcare segment in two weeks."
The supply-side analysis in this report forecasts the
expenditures for three major categories of Mobile Learning: packaged
applications, services, and technology. Throughout the forecast period,
the sales of packaged content will generate the highest revenue for
suppliers.
"The current growth rate combined with the market
catalysts and favorable business climate for Mobile Learning reflects a
market with sustainable revenues and clear revenue opportunities for
suppliers," adds Adkins. "The data in this report provide visibility
into those revenues and opportunities."
