Creating Thought Leader Articles to Drive Your Business
Contributing signed thought leader articles to business publications can help build a strong presence for your company. These contributions impact the readers and also serve to build branding for your company. The article “Creating Thought Leader Articles to Drive Your Business” by George Nicholas illustrates a successful five model process for publishing these articles.
These models include: (1) The how‐to article. (2) The point-of-view article. (3)
The trends‐watcher article. (4) The case study article. (5) The research report article. Every learning firm has intellectual capital that can be used for article content. This article is a must‐read to help your company start the process of writing thought leader articles and build a solid presence in the publication world.
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