A growing number of companies are planning to employ user-generated content in support of training or performance improvement initiatives in the future – and many are already doing so. This new study explores the opinions of 146 Learning and Development professionals from 25 industries to determine not only the benefits of user-generated content, but to also identify the most common challenges experienced during the content creation process. Evaluating these findings together with effectiveness ratings, the report also provides fundamental lessons and best practices for Learning and Development professionals to successfully leverage user-generated content, including:
How to lead and support users ( and/or SMEs) creating content
Who should create content and what topics are appropriate
How to facilitate sharing of user-generated content
How to improve overall effectiveness
GP Strategies Corporation and Training Industry, Inc. Research Report May 2012
Click here to register for GP Strategies Corporation's webinar on Leveraging User-Generated Content.