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The cost of a lead averages $100 and often is higher
In today’s market, being able to effectively generate and follow up on leads will keep you in the game, or can take you out if your spending isn’t returning profits. Ask yourself the following questions: “As someone who works with corporate trainers and is trying to gain new business, am I continually reviewing the cost of lead generation against sales revenues being generated? Do I have a minimum ROI or opportunity cost associated with lead gen that I am willing to accept? Do I stick to it?”
Top lead generation techniques that increase sales
Whether you answered “yes” or “no” above, a quick review of best practices is always a good idea. Below are the top areas to review with your sales and marketing teams on a regular basis:
- Generating Quality Leads
- Using Industry Directories to Cultivate Sales-Ready Leads
- Passing the Leads to Sales
- Prioritizing Sales Leads
- Actual Conversion from Pipeline to Sales Revenue
- Closing the Loop on Leads
Click here for Full Article: Reviewing your Sales Conversion Process |
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Marketing your Training Services: A Supplier Lead Generation Poll
Click here to take our Lead Gen Survey and see what other suppliers are doing.
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