Falls Church, VA – October 6, 2010 – Aptara, Inc., a global leader in digital
content production, today announced that Sriram Panchanathan, who most recently
ran Kindle eBook Content Operations for Amazon, has joined Aptara to run its
Digital Solutions division.
Since January of 2008, Sriram has set-up and managed mission
critical teams supporting the Amazon Kindle Content Store, including content
acquisition, customer support, program management, quality, and supplier
management.
“I can’t imagine a more exciting time to be with a critical player
in this industry,” said Sriram. “Aptara’s reputation for innovation in
meeting publishers’ digital content production and distribution requirements
provides the perfect complement to my eBook operational expertise. I look
forward to taking Aptara’s leadership in digital content innovation to a new
level.”
“I’m pleased to bring Sriram’s experience of leading content
supply chain operations for the world’s largest eBook and eReader distributor
to Aptara,” said Dev Ganesan, Aptara’s President and CEO. “Sriram will be
responsible for expanding our digital operations to meet the exponentially
increasing demand for digital content. Today, everyone is a
publisher. Whether you’re a book publisher or a multi-national
corporation, every organization is discovering the challenge of delivering
digital content to their customers, employees, partners and/or shareholders –
who now have sophisticated hand-held devices and expect content to be
accessible when and where they want it.”
About Aptara
Aptara provides digital
publishing solutions that deliver significant gains in cost, quality and
time-to-market for eBook publishers. Having converted tens of millions pages of
content to eBooks, Aptara offers comprehensive solutions across all content
sources and delivery media, including the Apple
iPhone and iPad, Amazon Kindle, and Sony Reader devices. Aptara’s
expertise includes eBook production, content conversion, application
development, custom
content development, editorial & design
services and content technology solutions. Founded in 1988, Aptara is a
U.S.-based company with more than 4,000 professionals worldwide serving leaders
in the Trade & Consumer, Professional, Corporate and Education publishing
markets.
For more information visit www.aptaracorp.com 
