Apple Inc.'s decision to cut the price of the iPhone required some
delicate handling: The potential customers that might be attracted by the lower $399 price
tag instead of the original $599 price had to be balanced with the unhappy Apple consumers
who had rushed to get the phone when it came out and mere weeks later saw the latecomers
getting a better deal. By Alex Palmer, ManageSmarter.com, October 2007.
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