Sales Training

  

Last week I was chatting with John Asher of Asher Training. He has data, based upon personality and character testing, proving that about 50 percent of success in sales is directly related to natural talent. He maintains that natural talent is sometimes squandered through a lack of training in skills and product knowledge. But he's just as convinced that some people simply don't have the innate talent to be successful in sales - and that no amount of sales training is going to make all that much difference. By Geoffrey James , BNET, December 2007.