A recent discussion on the Sales 2.0 Network (www.s20n.com) exposed some passionately held views and deep insights that illuminate the polarized views of the sales and marketing functions. There’s a lot to learn here. In this article we’ve combined the contributions from Joe Galvin of Sirius Research, Donal Daly of The
TAS Group, and Dave Stein of ES Research. It makes fascinating reading.
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