In a time of economic challenge, companies of all sizes are looking for ways to reduce costs. Even for a highly successful company the size of Oracle, proving to shareholders that it is doing its part to reduce costs and become even more fiscally responsible, is important. Oracle has always hosted their annual sales event in a “traditional” manner – bringing thousands of sales and marketing personnel and partners from around the globe to participate in its field readiness event. The three-day event includes sessions focused on updates to corporate messaging, sales awards, product positioning, and new sales techniques. Sending the company’s thousands of global sales personnel, hundreds of Global Partners and global marketing team to a single geographic location can run the company more than 10 million each year. This year, Oracle determined it would require a new format to reduce this budget line item.
