|
One of the most cost effective ways to sell or distribute your products or services is through strategic partnerships or channel partners.
However, invariably when I discuss channel distribution with corporate executives the main con against using this distribution model is training. Can channel partners have the same product or service knowledge as your own sales force? Are they representing your products or services as the business solution they are intended to be?
There are technology tools that enable your sales team and channel partners to have on demand access to all product information and presentations plus have the ability to share knowledge about sales experiences.
One such technology is vSearch from Altus. This technology provides on demand information that is as simple and easy to use as a Google search. It also allows you to take any presentation, transcribe it, make it searchable and create an e-learning solution.
Many sales training companies say a major issue they have with e-learning is that it becomes obsolete so quickly. To keep the content fresh and be competitive the programs have to be re-purposed every couple of years. With vSearch you are able to add fresh content to the library continuously, lowering the cost of maintaining your e-learning programs and share the knowledge with your sales team, channel partners and customers.
I urge your to explore options that will allow you to cut the costs associated with sales training and make it more effective. This week's feature is a case study and shows how NetApp leverages Altus technology to reduce their training costs and promote knowledge sharing.
Click here to read “NetApp Leverages Altus Collaborative Knowledge Sharing Technology” or register for an Altus January 13th webinar here.
Not able to attend tomorrow’s live webinar? Register and you will be eligible to view it on demand.
I welcome the opportunity to discuss your particular situation and the solutions that are available to you.
 Email Me Here
Kind regards,
Susan Niemchak
|
