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“The number one challenge facing sales organizations today is demand generation,” said Marisa Hamilton, Director of Strategic Accounts for Baker Communication. “Less than 55% of reps are making quota. Less than 25% of leads are called. Customers say ‘no’ 6 times before they say yes, but 65% of sales professionals stop at the second ‘no.’ This is all complicated by the fact that it is very difficult to track marketing campaign results, so a lot sales initiatives die on the vine. Frankly, traditional sales training programs have no answer to this dilemma.”
In contrast, Baker Communications’ Data Center Virtualization play integrates new skills with very targeted marketing and demand generation programs that delivers 20X1 ROI or better. These results are provable, measurable and repeatable. Baker Plays generate immediate sales pipeline and drive short-term, fast sales impacting the current or the next quarter. The activities of marketing, sales and training co-occur in a highly coordinated, collaborative effort to execute a revenue generation strategy from start to finish. Delivery of Baker Plays is staged and delivered 100% in the cloud leveraging weekly WebEx burst sessions that last between 60 – 90 minutes. A typical Baker Play runs for 12 weeks.
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