JACKSONVILLE, Fla.--(BUSINESS
WIRE)--AXIOM™ Sales Force Development announces today that
Windstream Communications, a leading provider of telecommunications services,
has agreed to implement AXIOM’s Selling Sciences Program (AXIOM
SSPTM) for their business-to-business sales organization.
As with any business, customer satisfaction and revenue growth are primary
objectives for Windstream Communications. They realized that to produce
significant results in these areas, they needed more than typical sales
training. Windstream began looking for a program that helped their sales
organization be the best possible partners for their customers. They understood
revenue growth was a byproduct of Windstream having greater impact on
what its customers were trying to accomplish with their
businesses. That search lead them to AXIOM’s “Selling Sciences Program.”
“Achieving successful sales results takes sales force commitment, and strong
product and marketing skills,” said Sean Cox, director of business sales
operations at Windstream. “However, companies also must have a process to build
around and build upon, and AXIOM’s program fits extremely well as part of this
strategy.”
In addition to sales and sales management training, Windstream is building
components of the AXIOM SSPTM into their Sales Force Automation
system, further extending the AXIOM SSP™ program into their core processes.
About Windstream
Windstream Corp. (Nasdaq: WIN), headquartered in Little Rock, Ark., is an
S&P 500 company with communications operations in 23 states and about $4
billion in annual revenues. Windstream provides phone, high-speed Internet and
high-definition digital TV services. The company also offers a wide range of
IP-based voice and data services and advanced phone systems and equipment to
businesses and government agencies. For more information about Windstream, visit
www.windstream.com.
About AXIOM™ Sales Force
Development
AXIOM™ Sales Force Development implements sales
force development and training programs that significantly increase customers’
sales, margins and effectiveness. AXIOM™ programs have become the standard for
many Fortune 1000 companies, including Alltel, AT&T, BellSouth, Verizon
Wireless, Disney Enterprises, and ESPN. At the heart of the company’s success
lies the AXIOM Selling Sciences™ Program, which was
developed and perfected over three decades in the highly competitive technology
market. The program is recognized world-wide as the most logical, comprehensive,
and scientifically valid selling and sales management system available. AXIOM
was founded in 1990, originally as Burton Training Group, and is headquartered
in Jacksonville, Fla. For more information, visit www.axiomsfd.com.
