GE Selects Generational Insights to present at 2010 Sales Forums
The General Electric Company has
selected Generational Insights and company president Cam Marston to present “Generational
Selling” at all of their 2010 US Sales Forums.
Nine events have been slated throughout the year in major US
cities. All GE sales staff are invited
to attend to get an update on the company and learn new tools and techniques to
become more adept in their sales efforts.
GE, widely recognized as an
industry leader in sales training, identified the issue of a demographic shift
within their customer base and the need to brief their sales force on the
rapport building and buying preferences of new generations of clients. Marston will discuss biases of the four
generations of consumers in today’s market, and give tips and insights on how
to best relate, convey information, and provide service to each of these
generations in his one hour presentation.
Generational Insights was previously
selected for GE’s annual sales forums in 2005, and will be presenting updated
information that reflects one of the more significant changes in the buyers
today – the role Generation X (30 to 45 years old) is now playing in the
decision making process. In 2005
Generation X’ers were largely the screeners for the buyers. Today the Generation X’ers are finding
success as buyers and CFOs, and require a different relationship and selling approach
than did the Baby Boomers who were previously in these roles.
Says Marston: “It’s an honor
to work with GE. They’re a top notch organization and to be asked again to
present to their US Sales Force is very special. I look forward to sharing new information and
supplying the salespeople with current tools to better serve their
clients. To see the heads in the
audience nodding in agreement as I begin to describe these new buying
characteristics lets me know they’re
relating and I’m helping them with their sales skills.”
Generational Insights is a US based company that began as a research company, and today provides insight and
solutions for the demographic and generational trends impacting businesses and
workplaces worldwide. With expertise in hiring, managing, motivating,
recruiting, retaining, and selling to Baby Boomers, Generation X, the
Millennials (aka Generation Y), and the Mature (aka The Silent Generation),
they train sales leaders worldwide on how to relate to and sell to different
generations.
www.generationalinsights.com
cam@generationalinsights.com
