CHARLOTTE, N.C. — Sales Performance
International (SPI), a global sales training and performance improvement
firm, announced today the availability of Solution Selling®
Playbooks for Kadient, an innovative technology for CRM enhancement.
This new offering integrates the gold standard for sales process and
methodology, Solution Selling®, directly into Kadient’s innovative Sales Playbook technology for CRM.Solution Selling®
Playbooks provide salespeople with instant coaching and guidance while
they are working active opportunities. A Sales Playbook aligns sales
activities, content, tools, and coaching with the customer’s buying
cycle, and it serves it up directly within a CRM system, so the
salesperson knows what to do, how and when to do it.
According to Dave Stein, founder and CEO of ES Research Group, Inc.,
an analyst firm dedicated to sales training, “There is an avalanche of
data to support the measurable impact of process and methodology
adherence to sales performance. The challenge is making the new process a
way of life for the sales organization. Solution Selling®
Playbooks integrate directly into day-to-day CRM usage. Providing these
types of context-based learning assets is becoming a key element to an
overall sales training approach.”
Kadient’s Playbook application
provides salespeople with the coaching and guidance they need to advance
and win deals in complex B2B selling environments. Salespeople are
presented with situation-specific Playbooks containing links to Solution
Selling® content, tools, and coaching.All of the information
is delivered within the familiar interface of the customer’s CRM
application. Solution Selling® Playbooks for Kadient are available for Salesforce.com and Oracle CRM environments.
According
to Keith Eades, CEO of Sales Performance International, “We are
delighted to be collaborating to offer the Solution Selling® Playbook
for Kadient. Not only does the playbook provide a proven visual sales
process, it also can incorporate context-based learning resources while
salespeople are working on real opportunities. This “on-the-job” access
to our learning library is a vital part of our overall training
programs.”
About Sales Performance International
Sales
Performance International (SPI) is a global sales training and
performance improvement firm dedicated to helping the world’s leading
corporations drive measurable and sustainable revenue growth and
operational sales performance improvement. SPI has assisted more than
900,000 sales and management professionals in more than 50 countries and
14 languages achieve higher levels of performance.
Founded in
1988, and based in Charlotte, N.C., SPI has been the leader in helping
global companies successfully transition from selling products to
marketing and selling high-value solutions. With extensive sales
performance expertise, deep industry knowledge, global resources and a
proven track record, SPI collaborates with clients to deliver strategic,
operational and tactical solutions. SPI has developed solutions and
services for several key industry segments including: technology,
professional services, financial services, telecommunications, and
manufacturing.
SPI clients include: Compuware, Dell, Emerson
Process Management, IBM, Manpower, Microsoft, Office Depot, Parker
Hannifin, and Verizon. For more information, please visit www.spisales.com or www.solutionselling.com.
About Kadient
Kadient
helps companies improve sales performance by arming their salespeople
with the content, messages, and strategies proven to win at every stage
of the customer’s buying cycle. Kadient is the only on-demand sales
enablement platform that embeds interactive, situation-specific Sales
Playbooks in a CRM system and provides analytics for unique actionable
insights to close more business faster. The result is shorter sales
cycles, faster ramp up, and increased sales productivity. To learn more
about Kadient, visit www.kadient.com.
