CHARLOTTE, N.C., August 16, 2010 -- Sales
Performance International (SPI), a global sales training and performance
improvement firm, announced today the availability of Solution Selling®
Playbooks for Kadient, an innovative technology for CRM enhancement. This new
offering integrates the gold standard for sales process and methodology,
Solution Selling®, directly into Kadient’s innovative Sales Playbook technology
for CRM. Solution Selling® Playbooks provide salespeople with instant coaching
and guidance while they are working active opportunities. A Sales Playbook
aligns sales activities, content, tools, and coaching with the customer’s buying
cycle, and it serves it up directly within a CRM system, so the salesperson
knows what to do, how and when to do it.
According to Dave Stein, founder and CEO of ES
Research Group, Inc., an analyst firm dedicated to sales training, “There is an
avalanche of data to support the measurable impact of process and methodology
adherence to sales performance. The challenge is making the new process a way of
life for the sales organization. Solution Selling® Playbooks integrate directly
into day-to-day CRM usage. Providing these types of context-based learning
assets is becoming a key element to an overall sales training
approach.”
Kadient’s Playbook application provides
salespeople with the coaching and guidance they need to advance and win deals in
complex B2B selling environments. Salespeople are presented with
situation-specific Playbooks containing links to Solution Selling® content,
tools, and coaching. All of the information is delivered within the familiar
interface of the customer’s CRM application. Solution Selling® Playbooks for
Kadient are available for Salesforce.com and Oracle CRM environments.
According to Keith Eades, CEO of Sales
Performance International, “We are delighted to be collaborating to offer the
Solution Selling® Playbook for Kadient. Not only does the playbook provide a
proven visual sales process, it also can incorporate context-based learning
resources while salespeople are working on real opportunities. This “on-the-job”
access to our learning library is a vital part of our overall training
programs.”
About Sales Performance
International
Sales Performance International (SPI) is a
global sales training and performance improvement firm dedicated to helping the
world’s leading corporations drive measurable and sustainable revenue growth and
operational sales performance improvement. SPI has assisted more than 900,000
sales and management professionals in more than 50 countries and 14 languages
achieve higher levels of performance.
Founded in 1988, and based in Charlotte, N.C.,
SPI has been the leader in helping global companies successfully transition from
selling products to marketing and selling high-value solutions. With extensive
sales performance expertise, deep industry knowledge, global resources and a
proven track record, SPI collaborates with clients to deliver strategic,
operational and tactical solutions. SPI has developed solutions and services for
several key industry segments including: technology, professional services,
financial services, telecommunications, and manufacturing.
SPI clients include: Compuware, Dell, Emerson
Process Management, IBM, Manpower, Microsoft, Office Depot, Parker Hannifin, and
Verizon. For more information, please visit www.spisales.com or www.solutionselling.com.
About Kadient
Kadient helps companies improve sales
performance by arming their salespeople with the content, messages, and
strategies proven to win at every stage of the customer’s buying cycle. Kadient
is the only on-demand sales enablement platform that embeds interactive,
situation-specific Sales Playbooks in a CRM system and provides analytics for
unique actionable insights to close more business faster. The result is shorter
sales cycles, faster ramp up, and increased sales productivity. To learn more
about Kadient, visit www.kadient.com.
