CBS, the oldest name in news radio, is the new home for Baker President and CEO
Walter Roger’s popular Wednesday morning radio program focused on Sales
Effectiveness and Transformation. The program previously aired on CNN News
Radio.
“We are thrilled with this move,” said Rogers. “Not only is CBS
the pioneer of news radio, and one of the biggest recipients of awards for news
in the history of broadcasting, but CBS, through its partnership with AOL radio,
is the second largest provider of streaming content on the Internet -- second
only to YouTube. This means it will be even easier to find and listen to our
show online.”
“We will continue to have the same line-up of highly
respected industry leaders appearing as our guests and sharing the insights and
best practices that have driven their success,” he explained. “We’ve had
terrific guests sharing their insights, including the President of Sprint
Commercial Business Group, and the Vice President of N.A. Sales for VMware, and
we will continue to do so. Every week we will be discussing the critical issues
that drive sales performance in these highly unpredictable market conditions.”
The show will air its 30th episode this week and is scheduled to run at
least through the end of this year. During the first 12 shows, the focus was on
CRM Enablement. The next 12 shows were focused on best practices of Sales
Management, and the current series is focused on best practices of Sales
Professionals. The next series, starting this fall, will focus on Sales and
Marketing Transformation. We are currently taking nominations for guests that
series, if you are interested in nominating a guest please email
anthony.iorio@bakercommunications.com.
To listen live every Wednesday, go to
www.CNN650.com and select “Click Here to Listen
Live.” To listen to recordings or review transcripts of previous program, or to
view the upcoming program schedule,
click
here.
About Baker Communications
Baker Communications is one
of the fastest growing Performance Improvement companies in the world, providing
products and services to improve productivity in seven core areas: Sales and
Marketing, CRM, Management, Negotiations, Presentations, Customer Service, and
Time Management. We serve over 1,000 corporate clients per year, including 50%
of the Fortune 500.
7 of the 10 most profitable
6 of the 10 with the
highest market cap
16 of the top 20 with the highest revenues
9 of the
top 10 chemical companies
4 of the top 5 banks
4 of the top 5 oil and
gas companies
4 of the top 5 computer companies
6 of the top 10
telecommunications companies
6 of the top 10 pharmaceutical companies
Over the last 30 years, Baker Communications products and services have
been implemented on six continents and in over 25 countries. Our staff of over
200 employees and certified partners is distributed across the Americas, EMEA,
Russia and Asia. We were recently recognized as one of the world’s “Top 10 Sales
Force Automation Training Companies” and “Top 20 Sales Methodology Companies” by
TrainingIndustry.com. Baker CEO Walter Rogers can be heard every Wednesday
morning from 11:35 to 11:50 on CBC Radio 650 (www.CNN650.com) as a featured
guest discussing Sales Effectiveness for the popular show The Price of
Business.
