- Focused Skill Content: For sales training to be effective it must be focused on Selling Skills that - can be learned, measured and produce the most performance improvement. Research has identified the following skills as the highest priority: 1. Sales Call Planning. 2. Understanding the Buyer/Seller Relationship. 3. Questioning Skills. 4. Presentation Skills. 5. Gaining Commitment. (Read Article: Is Your Sales Training Worth the Money?)
- Long-Term Reinforcement: Sales training programs fail when they lack sufficient reinforcement. Spaced learning, field homework exercises, manager accountability systems and prescriptive assignments based on assessment must be included in every learning plan.
- Skills Measurement: Selling skills must be assessed before training begins, during reinforcement and after prescriptive training assignments have been completed. Competency levels must be set for Certification on the sales training program. Salespeople are held accountable for learning and the transfer of each critical selling skill into the field. Assess Your Selling Skills Now.
- Best Sales Practices: Your Company’s best practices must be documented and included in the training. When your sales process is completely defined and integrated into a simple and effective step-by-step sales process, salespeople will embrace it.
- Customization: The training program must provide flexible customization so it can be easily integrated within your business model and your CRM system. Without customization sales people will not implement the training into their daily work.
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Action Selling delivers each of these Critical Elements!
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Action Selling Sales Training produces real gains in sales performance — gains that can be seen in salespeople’s behavior and measured in actual dollars. Read about them in the Action Selling
Sales Book.
Since 1990, Action Selling has been validated in over 2,500 companies with more than 300,000 sales people.
- When we say that Action Selling teaches the Five Critical Selling Skills, this is not just a marketing boast. These skills are trainable, measurable, and have the greatest impact on performance change. We have the research to prove it.
- Action Selling transfers more skills into the field than any other training methodology. This is ensured by our LearningLink™ Online Sales Training Technology, which incorporates proven adult-learning principles for reinforcement, measurement, customization and Best Sales Practices.
- Research proves that once salespeople become certified on Action Selling, their performance improves at six times the rate of salespeople who are not trained on Action Selling.
- The Action Selling sales training program trains and certifies salespeople in the critical selling skills that have the greatest impact on sales performance. And from the ground up, our programs are designed to ensure that those critical selling skills are not only "learned" but used, consistently, in the field.
The key to making Action Selling work for you is our ability to tailor the training to your specific needs. We offer a
Free SWAT Sales Force Analysis ($1000 value) that covers the following:
- Strengths: Assets
- Weaknesses: Opportunities
- Actions: Tactical Improvements
- Training: Custom Recommendations
An Action Selling Certified sales trainer will walk you through a 30 minute discussion of your own sales force's objectives and performance challenges and have you thinking about your sales performance needs in a whole new way.
Schedule Your
Sales Force Analysis Now.
