Baker Communications
Baker Communications has over 30 highly successful years of experience in sales, marketing, channels and CRM optimization.
Baker at a glance:
- Over 12,000 projects per year
- More than 1000 active clients, 50% of the Fortune 500, 7 of the top 20 FTSE, and services available in over 20 countries
- Capabilities in English, Russian, Spanish, Portuguese, Japanese, German, French, Italian and Mandarin.
With over 200 employees and certified partners, Baker Communications can improve your sales productivity, sales management effectiveness, and increase profitability while reducing costs.
Hear Us on CNN Every Week
CNN News Radio 650 and Baker Communications CEO Walter R
ogers combine forces to deliver leading- edge sales transformation insights during a 15-minute weekly radio show. Featuring guests ranked among the very best Sales Pros and Senior Executives in the world, the show airs live every Wednesday at 11:35 CST. Tune in through iTunes by selecting the radio option in iTunes, then “News”, then “CNN 650” or go to this program guide and select "The Price of Business with Kevin Price" under the Wednesday column.
Demand generation is ranked as the #1 priority for Chief Sales and Marketing Officers. As a result, sales and marketing departments are investing significant resources to drive new business, including generating leads and providing sales training. However, current research suggests that:
- Less than 55% of reps are not making quota
- Customers say "no" 6 times before they say "yes"
- 65% of sales professionals stop at the second "no"
- 75% of new leads never receive a sales call
Using these statistics, 75K of every 100K in marketing and training dollars are wasted.
Companies that integrate sales and marketing work streams to drive net-new revenue will expand their market share and competitive position. Baker Communications unifies sales and marketing through the execution of Revenue Generation Plays (RevGen). Unlike traditional sales training programs that leave the sales professional wondering how to apply newly acquired skills, RevGen Plays integrate new skills with very targeted marketing and demand generation programs that deliver 20X1 ROI or better. These results are absolutely provable, measurable and repeatable. RevGen Plays align the interests, goals and objectives of both sales and marketing to drive superior results
RevGen plays generate immediate sales pipeline and sales impacting your current or next quarter. We integrate the activity of marketing, sales training and operations in a highly coordinated, collaborative effort to execute an end-to-end revenue generation strategy.
- 20 X 1 ROI or higher
- Integrated sales and marketing cadence
- Custom electronic mar/com touches and offers
- Custom PlayBook
- Weekly coaching, training, and best practices
- Cadence management
- Dedicated weekly prospecting and selling time
- CRM enablement and integration
- Custom dashboard and weekly metrics
RevGen Plays create a high touch model that resulting in maximum engagement from a highly targeted, defined prospect. It includes a comprehensive, integrated strategy that includes every step of the business development process: who to call, how to make the contact, when to make the contact, what to say, how to define the offer, how to develop the final proposal, etc. Absolutely nothing is left to the imagination. The entire process is planned, enabled and executed using web-collaboration technology, eliminating all travel costs, increasing the number of customer contacts, and maximizing sales and marketing force productivity.
Request More Info on Revenue Generation Plays
Unlock the value of salesforce.com by focusing on the three common interests of your sales and marketing teams – identifying, advancing and converting opportunities. Baker Communications solutions are designed for the Small and Medium Business (SMB) segment, the Enterprise segment, and intact Sales Teams.
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Designed to jumpstart your salesforce.com enablement and provide immediate results and time-to-value. |
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Designed specifically for rapid implementation in Small and Medium Businesses. |
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Designed specifically for rapid implementation in Large Enterprises. |
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Immediately create, improve and reinforce sales team communication and collaboration. |
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| HomeRun! |
Do you want a 100% response rate to all leads within a specific timeframe? Native on force.com, HomeRun! automates the frequency and delivery of sales communications to produce higher connect rates and qualified pipeline. |
| IM CAPTURE | IM CAPTURE for Salesforce.com provides a fully automated process for synchronizing Instant Message communications with fellow employees, prospects and customers and salesforce.com |
Links to other exceptional Baker performance transformation programs:
Sales Performance - http://www.bakercommunications.com/sales-training/Negotiations - http://www.bakercommunications.com/negotiation-solutions.htm
Presentations - http://www.bakercommunications.com/presentations-solutions.htm
Management - http://www.bakercommunications.com/management-solutions.htm
Customer Service - http://www.bakercommunications.com/customer-service-solutions.htm
Time Management - http://www.bakercommunications.com/time-management-solutions.htm
Baker Communications' contributions to TrainingIndustry.com:
