Imparta
About Imparta
Imparta is a global company that generates measurable and sustainable performance improvement across Sales, Marketing and Service - the main customer touch points within an organisation.
In each of these three areas Imparta offers a full suite of proven, world-class content and methodologies, including the "glue" that helps to align the functions (for example, Sales-Enabled Product Training and Brand-Enabled Service Training). All content is tailored to our client's business environment and delivered using our award-winning Capability Building® System. This scalable system ensures that the training delivers real, measurable business impact and it can power a single intervention or an entire global Sales, Marketing or Service Academy.
Imparta's modular approach provides rigorous competency-based assessments, superior blended learning approaches, advanced coaching and reinforcement services, application tools, measurement and accreditation to drive performance and support talent management.
For further information on the Capability Building System please click here
Global Reach
Imparta has the capability to deliver large-scale, global roll-outs. We have an international faculty team and have recently delivered courses in the following countries:
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Imparta has offices in the UK, US and Asia Pacific, and a range of partner organizations around the world.
Clients
Imparta’s strategy is to work closely with a relatively small number of clients, rather than running after large numbers of transactional relationships. This strategy allows us to provide the focus and attention required to deliver superior results, and to develop the relationships and trust needed to help clients create internal change.
We are large enough to be a stable and capable business (our revenues in 2011 were over $14 million), but small enough to be innovative, flexible and responsive.
Companies that have asked us to help build their sales, marketing, service and management capabilities include:
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Impact
Running a training course with no measurement is like flying a plane with your eyes closed – you have no way to track your progress along a given course, or to correct any deviations from that course
Imparta has a dedicated ‘Client Impact’ team that tracks, analyses and reports on the impact of our training activities at several levels, based on the Kirkpatrick model.
For further information on Impact and proven Return on Investment please click here
Products and Services
Imparta’s solutions build the skills that help those responsible for building business to do so consultatively and in a way that creates demonstrable value for your clients. These solutions have been tailored to suit all levels of people involved in the sales process and are international in scope.
- Sales Training
Our clients use Imparta’s sales curriculum to create sustained, measureable performance improvement. Their sales teams create value by understanding their clients’ businesses and being challenging, insightful and proactive.
Below is an indication of the core areas in which we offer sales training. As we offer custom and tailored solutions, we can adapt, merge or design courses from scratch to meet your specific needs.
For further information please click here
- Service Training
In early 2010, Imparta acquired The Procter Consultancy which has provided training, support and consultancy in the Service Delivery world for the last thirty years.
Procter helps to deliver a customer focused culture with the aim of increasing customer satisfaction, improving people engagement and driving better revenue opportunities. We work with a wide variety of clients across diverse industries whose aim is to differentiate themselves in the marketplace through service excellence.
Below is an indication of the core areas in which we offer service training. As we offer custom and tailored solutions, we can adapt, merge or design courses from scratch to meet your specific needs.
For further information please click here
- Marketing Training
Customer behaviours and journeys are evolving rapidly. Our clients want to stay ahead of market and customer changes. To do this they ask us to train their marketers in up to date actionable skills with tools and techniques that drive sustainable business results.
Below is an indication of the core areas in which we offer marketing training. As we offer custom and tailored solutions, we can adapt, merge or design courses from scratch to meet your specific needs
For further information please click here
- Leadership
No organization can perform to the best of its potential without developing its leaders – the people who inspire others to achieve and perform. In today’s demanding environments, many fundamental leadership qualities need to be acquired early in an individual’s career – and reinforced on a regular basis. That is especially true in the context of functional initiatives such as improvements in sales, marketing and/or service.
Below is an indication of the core areas in which we offer leadership training. As we offer custom and tailored solutions, we can adapt, merge or design courses from scratch to meet your specific needs.
For further information please click here.
- Alignment
Truly customer-driven organizations are not just excellent in Sales, Marketing and Customer Service – they are masters at aligning all three to create a consistent, value-adding experience for customers and improve revenue and margins for the business.
For further information around Imparta’s alignment capabilities please click here
- Assessments
If you don’t know the current capabilities of your organization, you’ll struggle to improve its performance. It’s as simple as that. You won’t know where to focus your efforts in developing peoples’ skills, and you won’t be able to track their progress.
So whether in leadership, marketing, sales or service, assessing current capability of an organization is a critical first step.
It allows you to:
- Determine whether business goals can be delivered with the current set of capabilities
- Identify the real capability gaps, rather than the perceived ones, so that there is no wasted investment building skills that are not a priority or that already exist
- Engage senior managers around the training and development plan, and;
- Track and demonstrate the impact that this plan is having on the capabilities of the organization, using the capability data as a starting point for measurement
Assessment can also be a useful tool for talent identification and management, ensuring that key people are retained within the business.
For further information on Assessments please click here
