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2008 Top Product Training Companies

The Sales Training Community at TrainingIndustry.com announces its first annual list of "Top Sales Training Companies".

TrainingIndustry.com frequently reviews companies providing training services to the corporate and government market and conducts assessments and surveys to determine the best suppliers in that market segment. As part of our commitment to improve the efficiency of training services to our community members, TrainingIndustry.com has prepared a List of Top Sales Training Companies to help buyers in their search for the right training partner.

Our selection committee's rigorous process of selection involves evaluating training service providers based on Training Industry, Inc.'s Vendor Selection Capability Model. Our model defines 12 differentiating capabilities including areas such as experience and success in the market, geographic reach, strength and success with existing clients, breadth of resources, talent of leadership and staff, recognition as thought leaders in respective markets, utilization of technology, and more.

Because every customer is different and requires solutions that best fits their organizations needs, Training Industry, Inc. chooses not to rank the companies in any particular order. We respect the fact that the global sales training market has more than 500 companies doing significant business and it would be unrealistic to determine that one company is always the best for any given solution. Therefore, we recommend our members and visitors use the list as a source of contact information when choosing companies to solicit information and to participate in the RFP and proposal processes.

Important Facts

More than 100 companies were reviewed and assessed in the process, with 34 companies meeting our criteria. From the surveys, several important facts were discovered. Executives from the respective companies estimated that U.S. companies spent more than $6B in training sales and channel partner staff in 2007. Of this spend; approximately 75% was done by in-house resources, and 25% by outsourced suppliers.

Regarding the three categories of sales training services, it was reported that approximately 65-70% of the spend goes to sales methodology, 20-25% to product training, and 10-15% to tools and sales force automation. Executives from the sales training providers are also bullish on the future of their segment. Many executives estimated the growth of the sales training segment to be as much as 40% in 2008, driven mostly by continued growth in technology related products and the channel partner selling strategies.

Product training includes the training of products and/or services that a company sells, to its sales professionals and its enterprise workforce as well as to its external distribution system including resellers, distributors and customers.

(All companies listed in random order)