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2009 Top Sales Force Automation Training Companies

The Sales Training Community at TrainingIndustry.com announces the “2009 Top 10 - Sales Force Automation Training Companies”. This list recognizes the leading sales training and consulting companies that provide training on sales force automation tools (SFA) such as Salesforce.com, Oracle CRM and Microsoft Dynamics CRM.  This is the third consecutive year that the Sales Training Community at TrainingIndustry.com has announced lists of the top sales training companies.  

With the evolution in the needs of sales organizations and the importance of Sales Force Automation tools in the sales process, we felt it was necessary to help buyers find the right companies for their CRM implementation. Consistent with our mission to create a more efficient marketplace for sales training, this group stands out in a critical segment of our market.

The selection process focused on more than 100 companies that provide training on CRM software platforms.  CRM and SFA software providers that train only on their own products were excluded.

The criteria used for selection utilizes our proprietary Training Supplier Capability Model and includes factors such as:

• Strategic Impact from Programs
• Revenue Generated from Training
• Strength of Clients
• Talent of Corporate Management & Staff
• Industry Visibility and Recognition 
• Geographic Reach for Training Delivery
• Breadth and Depth of Training Portfolio
• Multi-application capabilities 

Sales Force Automation (or CRM) will become the most important tool set to help sales teams work efficiently and effectively in identifying and nurturing leads, up selling, cross selling and to closing deals in 2009. Yet, a recent industry survey indicates that over 50% of all CRM or SFA implementation initiatives do not achieve “acceptable” results. We believe that training on these sales tools is a significant driver of the success of any CRM initiative.  This year's Top 10 companies have demonstrated their ability to deliver innovative training solutions and to create sustainable value for their clients.