Innovate the Way You Innovate
July 16, 2012 at 1:00 PM (ET)
What if everything you know about innovation is wrong? What if, contrary to conventional wisdom, opposites don’t attract? What if “thinking outside the box” destroys innovation? What if the best solutions to your innovation challenges exist outside your organization?
It’s time to innovate the way you innovate.
Join us for this exclusive Executive Seminar Series program, presented by TrainingIndustry.com and delivered by Stephen Shapiro, one of the foremost authorities on innovation culture and collaboration. You’ll discover new ways of making innovation a reality, more easily. This session will bring to life a few of the 40 concepts in Stephen Shapiro’s latest book: "Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition."
At this webinar you’ll interact with Stephen as he shows you why:
- Asking for ideas is a bad idea. Define challenges more clearly. If you ask better questions, you will get better answers.
- Instead of thinking outside the box, you should find a better box. Instead of starting with a blank slate, add structure so that you can increase creative output.
- Focusing on goals prevents you from attaining them. Paradoxically, a hyper-focus on what you want may be the very thing that has those opportunities slip through your fingers.
- Expertise is the enemy of innovation. Instead of going to your experts for solutions, assume that someone from a completely different domain of expertise has already solved a similar problem.
- You should work with people you don’t like. Bringing the right mix of people together unleashes your team’s full innovation potential.
Register today for this free, one-hour seminar. Three attendees will be selected in a drawing to receive a free copy of Steve’s book, Best Practices are Stupid: 40 Ways to Out-Innovate the Competition.”3
About the Speaker
Stephen Shapiro is one of the foremost authorities on innovation culture and collaboration. He led a 20,000-person innovation practice during his 15-year tenure with Accenture. He is the author of 5 books, including his latest: “Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition" (Penguin) which was named the best innovation and creativity book of 2011 by 800-CEO-READ. He is the creator of "Personality Poker," a card game that has been used by more than 50,000 individuals around the world to create high-performing innovation teams. He has been featured in Newsweek, Entrepreneur Magazine, O-The Oprah Magazine, The Wall Street Journal, The New York Times and ABC News.
- PC-Based Attendees Required: Windows® 2000, XP Home, XP Pro, 2003 Server
- Macintosh®-Based Attendees Required: Mac OS® X 10.3.9 (Panther®) or newer