The Divergence: When the Emerging World Rules the Web
February 13, 2012 at 1:00 PM (ET)
Mike Walsh
What we think of the Web today is only a fraction of its future potential. The Divergence marks the point where everything we know about the digital world will change. Soon emerging markets will not only overtake the West in terms of economic growth, but also as the dominant commercial and cultural influence on the development of the Web. How we interact, transact and entertain ourselves in the future will be shaped by a billion new digital consumers coming online from Brazil, Russia, India and China. Forget the Web of the West, and begin to understand the Web of the Rest.
Join us for this exclusive Executive Seminar Series program, presented by TrainingIndustry.com and International Thought Leader Network, your direct connection to today’s leading thinkers, best-selling authors, and most-valued content on key topics such as innovation, change and leadership.
In this seminar, best-selling author and business leader Mike Walsh will discuss how tomorrow's digital world will be a milieu of competing cultures - simultaneously a source of conflict and also unprecedented new consumer innovation. Mike's new book The Divergence contends that tomorrow's Web will be radically different to conventional Western models and will require entirely new engagement strategies. Mike will show you how The Divergence is your roadmap to understanding and accessing the growth potential of these new digital markets.
In this interactive seminar, you will:
- Learn where many of today's major online trends (such as social networking, social gaming and group buying) actually came from, and identify some of the next big online ideas currently incubating in emerging markets.
- Explore the 3 Crowns of Power that are fueling the growing influence of BRIC nations on the future of the Web.
- Discover how differently online consumers behave in Divergence markets, and what you can learn from them.
- Harness the “constraint-led” models of innovation in emerging markets.
- Leverage the best success and survival strategies for companies operating in the Divergence Age.
About the Speaker
Mike Walsh, bestselling author of FUTURETAINMENT and CEO of the innovation research lab Tomorrow, is a leading authority on the digital future. Mike's expertise is explaining new patterns of consumer behavior and disruptive technologies in emerging markets. His advisory work and keynote presentations provide unique insights into the growing influence of new markets on breakthrough innovation and business transformation. Mike helps to prepare business leaders for what's next, scanning the near horizon for disruptive technologies and consumer innovations on the verge of hitting critical mass, and then translating these into usable business strategies.Mike previously ran the market leading consumer insights house Jupiter Research in the Asia Pacific, and held senior strategy roles at News Corporation in both the Australian and Asian markets. In his current role at Tomorrow, Mike has advised the CEOs and senior management teams of companies such as the BBC, Fujifilm, Richemont, MSN, Star TV, P&G, Televisa, Hutchinson, Philips, Grey Advertising, Schwarzkopf, Roche Pharmaceuticals, BT Financial and HSBC.
- PC-Based Attendees Required: Windows® 2000, XP Home, XP Pro, 2003 Server
- Macintosh®-Based Attendees Required: Mac OS® X 10.3.9 (Panther®) or newer
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