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In this first edition of our Sales Insider, I wanted to put parameters around what I will define as the Sales Training Industry.
In my opinion every sales professional needs to know three basic things to be able to sell effectively:
1) They need to know the products they are selling. 2) They need to know the selling tools they are required to use or need to use to sell effectively. 3) Every sales professional needs to know how to sell, they need sales skills.
Our community will therefore share knowledge on these three fundamental areas; product knowledge, sales tools knowledge and selling methodology skills.
I also think it is important to outline what this community will define as the touch-points within the sales process.
The touch-points of the sales process include: direct sales people, distributors, customers and ultimately building brand loyalty with the customers to promote reselling.
Our community will provide knowledge on how to reach each of these touch-points throughout the selling process.
I recently had the opportunity to sit down with the executives of GP Worldwide and discuss their solutions for training down the selling chain. Over the next several months I will be sharing their ideas and processes with you.
If you would like to comment on my thoughts or provide your own perspective please email me at sniemchak@trainingindustry.com
Best Regards,
Susan Niemchak
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Mike is unique as the recognized leader in quantum sales performance, a term he uses to define a dramatic level of sales growth far beyond any kind of traditional standard. A corporate turn-around specialist with an impeccable track record with small, medium and large companies in both domestic and international markets, he became one of America's most accomplished and highest-paid executives. His last company, Ascend Communications, was recognized as one of the fastest growing in American business history. Against giant competitors, in only six years it grew from $12 million to over $1.6 billion in sales and from 30 to 3,000 employees, creating a market value of $24 billion. His first book, SPIRITUAL CAPITALISM, explains the contrarian business philosophy which is the foundation for his remarkable success. His second book, SALES MANAGEMENT MASTERY, (The Essential Guide to Quantum Sales Performance) to be published this month is a literal how-to-manual for the Sales Manager, Sales Director, and V.P. of Sales. It details over 70 innovative sales management and tactical sales practices in guiding the reader into the rarefied world of quantum performance. Look for editorials from Mike in future issues of Sales Insider. To read Michael Hendren's White Paper on SPIRITUAL CAPITALISM click here
In the next several weeks, we will be accepting nominees for the Top 10 Selling Companies broken out by, Product Training Companies, Sales Methodology Training Companies and Sales Tool Companies. You may nominate yourself for one or more of the categories. The winners will be based upon each companies size, accomplishments and other criteria. We will be posting the nominee form on our website in the next several weeks with the winners to be announced in September.
For more information on how your company can Become a Sponsor of Sales Training, or to sponsor a Newsletter, Conference, Webinar, or Intelligence Center Update contact sniemchak@salestrainingindustry.com.
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