Lately I’ve been deluged with the question of “How’s business out there?” from
customers past and present to new acquaintances. The sales landscape is
composed of many challenges for any large multinational corporation - they’re
seeking to gain an increasing percentage of market share, solidify customer
relations and improve process throughput. The sales landscape is also daunting
and cluttered for ambitious companies of all sizes itching to grow at warp-speed. A
decisive balancing act in the communication equation is found in leveraging social
media to meet and conquer the challenge of stern competition. Another
compounding foundational issue for businesses seeking solutions is whom to
trust. The information tsunami wields a large hammer that it flings around to hit
most every business with a resounding thud. The thud has been heard from Main
Street to the Internet.
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