We have all seen it – executives checking their smartphones to get e-mail, adults of all ages listening to podcasts on their iPods and MP3 players, and people watching videos on devices they bring onto planes. Simply put, the world is becoming increasingly mobile. To remain competitive in a mobile world, organizations are rethinking how they develop and deliver sales training – in most cases, it must be developed quicker, be more engaging and be delivered more often without removing the sales team from the field. To address these needs, many companies are turning to mobile learning and technology. Interactive e-Learning, podcasting, vodcasting, social networking, blogging, gaming, and delivering programs via smartphones and PDAs are all part of the same powerful movement. Sam Smith of Razzberry Sync states, “Mobility is one of the most important and dramatic trends in modern history,” noting the rapid shift from site-based technology to self-directed, personalized technology in the last five years. In fact, according to the American Society of Training and Development, mobile audio and video applications represent the steepest technology-based adoption curve the training industry has ever seen.

Read full White Paper