The phrase “Shoot first, ask questions later!” may have resonated in the classic shoot-em-up westerns of 1950s television, but it is no way to do business in the second decade of the 21st century. Organizations that supplement their internal resources with expertise and services from outside consultants – whether these are management consultants, research firms, marketing communications agencies, information technology experts, or learning and development companies – could be better served from such engagements by first answering one simple question in mind.

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