Creating a Culture of Innovation

View Recording

February 15, 2012 at 1:00 PM (ET)

Sponsored By:

View Recording

Well-intentioned leaders, in their attempts to boost innovation, are inadvertently destroying it.

What if almost everything you know about innovation is wrong? What if the way you are measuring innovation is choking it? What if thinking outside the box reduces creative thinking? What if asking for ideas is a bad idea? What if your expertise is limiting your ability to develop breakthrough solutions? It’s time to innovate the way you innovate.

Join us for this TrainingIndustry.com webinar, sponsored by eCornell, as Stephen Shapiro, one of America’s foremost innovation advisers, shows us how innovation isn’t just about generating occasional new ideas; it’s about making it a repeatable capability. Based on his new book, Best Practices Are Stupid (published by Penguin), Steve will share his counterintuitive-yet-proven strategies for boosting innovation and making it a repeatable and sustainable process at the heart of any culture.

At this interactive, engaging webinar, you will learn tips including:

• Asking for ideas is a bad idea.
• Don't think outside the box; find a better box.
• Failure is always an option.
• Expertise is the enemy of innovation.
• The difference between a pipeline and a sewer is what flows through it.

Download Materials

Register today for this free, one-hour webinar. Three webinar attendees will be selected in a drawing to receive a free copy of Steve’s book, Best Practices are Stupid.