The Art and Science of Behavior Change

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July 18, 2012 at 1:00 PM (ET)

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Businesses continue to throw resources at change initiatives to drive revenue growth, contain costs and prepare for the future.  And most initiatives continue to fail.  A recent Economist survey, however, revealed the primary measure of a successful change initiative:  Behavior change.  

That may be part of the problem.  The Forum Corporation’s May 2012 survey revealed that 63% of business leaders are only “somewhat efficient” at sustaining behavior change at best.  However, 14% are getting results. 

Join us for this TrainingIndustry.com webinar, sponsored by The Forum Corporation, as we examine what makes those 14% of leaders successful, and identify the traps into which the other 86% fall. In addition, Shirli Pollard of Air Products and Chemicals will share the specific tactics they use to execute sustain behavior change. 

At this webinar, you will learn: 

•  Data on why current behavior change solutions are falling short.

•  The striking differences between ‘leaders and laggards’ of sustaining behavior change.

•  Specific tactics you can apply to sustain behavior change – before, during and after a learning event.

•  What one leading practitioner is doing to implement and sustain behavior change initiatives. 

Register today for this free, one-hour webinar.