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Pearson Announces Partnership With Social Network for Language Learning

LONDON, U.K., April 10, 2014 – Pearson English, a newly formed business unit of the world’s largest learning company Pearson, has announced a major partnership with the world’s largest social network for language learning, busuu.

The two companies are joining forces to transform the way English learners around the world can measure their language learning.

The partnership gives busuu’s 40 million language learners access to the latest in self-testing through the launch of a new affordable online test, gSET by Pearson English.

Pearson English President Bhav Singh said the test allows language learners for the first time to easily measure their current level of English on an on-going basis using a globally consistent numeric scale.

“gSET by Pearson English will be a true game-changer for the world of language learning,” he said. “In today’s world, we need to supersize the consumer experience – we’re investing heavily in innovating and inventing new ways to wow our customers and empower them to reach their learning potential.”

busuu CEO Bernhard Niesner agreed.

“It has been our ambition to offer a more effective way of measuring English language proficiency amongst our language students around the globe,” he said. “The gSET by Pearson English provides our learners with an effective test that they can self-administer and allows them to see regular tangible progression in their journey to learn English.”

The gSET by Pearson English is measured on Pearson English’s Global Scale of English – a truly global numeric standard for the measurement of English language proficiency, much more granular and detailed than anything else currently available in the market. The gSET by Pearson English will be available from summer 2014, and will be free to busuu’s paying subscribers and at a nominal charge to its free members.

busuu is the first company worldwide to employ the test and have exclusive access as part of a four-month launch period. The gSET by Pearson English provides a Global Scale of English score against four ‘dimensions’ of learning: speaking, listening, reading and writing, and will be fully integrated into all busuu courses as its standard for measuring students.

Pearson English’s partnership with busuu is the latest in a number of key initiatives brokered by the company in order to fulfil its ambition to be a ‘teacher for life’ to learners of all ages and abilities. Pearson English is consolidating its existing businesses, including Wall Street English, GlobalEnglish and ELT, under one umbrella, as well as investing in deals with Voxy and Grupo Multi, to cement and enhance its position of leadership in the hugely competitive language learning market.

About Pearson

Pearson is the world’s leading learning company, providing educational materials and services and business information through the Financial Times Group. Pearson serves learners of all ages around the globe, employing 41,000 people in more than 70 countries.

Pearson partners with education institutions, organizations, corporations, associations and government agencies to create effective solutions that are aligned to their learning and professional development goals. Pearson’s professional training business offerings include customizable online training materials, digital content management, product development, knowledge capture, and online tutoring.

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