The Brooks Group

Award-Winning Sales & Sales Management Training

With nearly 40 years of industry experience, The Brooks Group achieves sustainable sales culture transformation for clients by delivering targeted training that becomes operationalized by integrating into an organization's existing systems.

Benefits of Working with The Brooks Group

  • Implement a Streamlined, Consistent Sales Process using a sales process shown to double chance of closure.
  • Preserve What’s Already Working with training that’s designed to thread into your existing operating systems.
  • Hire Only Top Sales Performers using our proven, whole person assessments.
  • Reinforce with Sales Management Training once your team masters the fundamentals, your reps and managers will continue to hone and improve their skills.
  • Create a Coaching Cadence with Sales Coaching Programs based on intensive best practices research.
  • Improve Revenue Predictability when reps and managers get on the same page around a predictable, easy to use sales and sales management process.
  • Overcome Lower-Priced Competition with our wildly popular, tactical and easy-to-implement program, "How to Sell Against Lower Priced Competition."

Some of Our Clients That The Brooks Group Has Helped Overcome Sales Challenges

Some of our clients

Just a Few of the Industries We Serve

  • Agriculture
  • Aviation/Aerospace
  • Education
  • Engineering
  • Food & Beverage
  • Government
  • Healthcare
  • Heavy Duty Trucking
  • HR Services
  • Industrial
  • Industry Associations
  • IT/Technology
  • Machinery
  • Manufacturing
  • Media
  • Medical Devices/Services
  • Military
  • Not for Profit
  • OEM
  • Oil/Gas
  • Telecommunications
  • Transportation/Logistics
  • Utilities
  • And More!

Sales Challenges that The Brooks Group Can Help You Solve


Inconsistent Sales "Operating System"

Whether everyone is winging it or different divisions are using different language, we've shown we can get sales teams using the same language to win more deals within 3 months when we align salespeople and managers under a single selling system. Sales reps and sales managers marching towards a common goal need a common language.


Underperforming Channel Partners

Without direct authority over your dealers' front-line reps, driving revenue growth through distribution can be challenging. We've developed a method for creating a win-win for you and your dealers.


Technical Salespeople Unable to Have Strategic Business Conversations

By teaching technical salespeople our consultative sales process we give them the skills they need to be seen as strategic business advisors, not product specialists. Salespeople who focus on what's valuable to the customer get more sales opportunities and win more often.


External Disruptor or Internal Transformation

Changes inside of your company and in the marketplace can have you wondering if your existing team has the right skills to succeed. We can help you figure out who can make the leap and who can't.


Salespeople Refuse to Sell New Solutions

Salespeople too transactional or too focused on old products? We can arm them with the right questions and the right messaging to reduce their resistance or anxiety and get them selling unfamiliar solutions. New solutions can also make the difference between low and high margin sales.


Sales Managers Aren’t Coaching Reps

This is usually a combination of several factors: lack of knowledge, talent and an inability to create unique environments in which reps motivate themselves. Our sales management training programs are proven to turn sales managers into sales coaches.


Excessively High Turnover

Hiring strong salespeople that will stay with you (and that you don't have to terminate) is the #1 challenge that sales leaders face. The good news is that by using our validated, EEOC compliant assessment tool, you can drive your turnover rate down by 30% as one of our clients did. A complimentary assessment on one of your team members is a good way to see how it works.

You’re Narrowing Down Sales Training Options

TThe sales training marketplace is crowded and most of the players make similar claims. Arm yourself with our free ebook, titled 23 Tips for Choosing A Corporate Sales Training Provider. Download Now

Industry Awards


Video: How a Global Rollout is Transforming the Way One Client Sells

Available Downloads

What is Sales Culture

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Sales Training Buyers Interview Guide

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Client Testimonials

"The Brooks Group provides the highest degree of professionalism in every interaction I've had with them. More importantly, the strategies and tactics they teach work in the field to deliver results. The Brooks Group understands what it takes to deliver long-term behavioral change at the sales and sales management level, and I highly recommend their services."

Patrick Scully

EVP of Sales, Motor Coach Industries

"It was very valuable to get an accurate insight into how I act, how I'm motivated, etc., and to learn about the differences in others. It'll be valuable to learn how to assess others and modify my interaction with them based on their personality."

Josh M.

Territory Sales Manager, KaVo USA

"Just wanted to say a big THANK YOU to all at Brooks who made this IMPACT training a reality for us. I have to say that it was more than a GREAT SUCCESS. All of my sales team members came out of the training with lot of good ideas and now want to use those techniques right away."

Raghu V.

Vice President – Sales, Testek Inc.

Contact The Brooks Group

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and training professionals.

Training Industry, Inc.
Northchase II
6601 Six Forks Road, Suite 120
Raleigh, NC 27615-6520

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