Training Industry


  • 4 Reasons Hiring Speakers for Training Events Is a Good Investment

As someone involved in training people at the corporate level, you are aware that learning can have a major impact on organizations of all sizes and brands of all types. Even if you’ve worked in the corporate education industry for decades and have access to the latest resources, it’s often best to supplement or replace those materials with something else: an insightful, engaging speaker. Here are four reasons why.

1. Encouraging Teamwork

Regardless of the size of an organization or what purpose it serves, it can quickly falter if people either do not know the value of working together or are disinterested in doing so. However, scientists have found that when people hear powerful narratives, they may be more willing to assist each other. As individuals experience acts of kindness, their brains release a chemical called oxytocin that spurs them to collaborate. Researchers have discovered it’s possible to stimulate oxytocin production through good storytelling.

Think about asking a speaker to include a few well-placed stories during a team-building event for new hires. If they genuinely understand the value of teamwork soon after being brought on board at a company, they could cause a ripple effect throughout the workplace.

2. Pulling Workers out of a Slump

Maybe you've been asked to provide a corporate seminar to employees who recently learned a product that was predicted to be a bestselling item flopped miserably – and that the financial repercussions mean the company needs to go through a dramatic restructuring process. In this situation, weary employees might think the future seems too bleak and that they might be better off looking for work elsewhere.

Consider booking a particularly disruptive or innovative speaker for your event. The presentation could help the workers develop much healthier perspectives about what the future holds. By hiring speakers to add momentum to your gathering, downtrodden employees might learn effective ways to remove the word “impossible” from their vocabularies and feel more upbeat.

3. Promoting Brand Ambassadorship

Upon walking into a Trader Joe’s store, you probably can’t help but notice the cheerful employees. Besides their outgoing attitudes, another commonality is that they all seem dressed for a Hawaiian vacation, not a day at work. Indeed, the laid-back island culture is a major component of this retailer’s brand, and one reason it comes across so strongly is that the employees seem authentically happy to be there and are always ready to talk about their favorite Trader Joe’s foods.

Trader Joe’s executives have effectively figured out how to turn their employees into brand advocates. Doing the same in corporate education means creating an environment where employees feel safe to share how they feel and are encouraged to communicate with others about how their brand or company benefits their lives.

By bringing in a guest speaker and asking that person to focus on a particular topic, you could quickly get people excited about the idea of becoming brand advocates instead of just working to earn paychecks. Subjects might include charitable causes the company supports, sustainable manufacturing techniques and morale-boosting initiatives. Employees want to know that being profitable is not the only aim of the companies where they work.

4. Facilitating Social Learning

A recent corporate education trend is equipping employees to split their workdays by going to other departments within their organizations to learn and have new experiences. You could give your audience a taste of what that’s like by bringing in an employee from a different area of the company. Taking this approach is especially useful if people are so caught up in their work that they fail to remember there are dozens, hundreds or even thousands of people under the same roof, working toward the same, or similar, goals.

Following a panel session, lecture series or another event that involves staff from other departments, attendees will hopefully start to realize the jobs those other workers do are not so different from their tasks. Even better, employees may recognize some of their skill sets would complement the projects handled by other departments.

If you’re feeling stumped about engaging your trainees, these scenarios and tips illustrate how a speaker could achieve the results you need. Approaching and hiring speakers could also help you form meaningful relationships that support your corporate training aspirations.

Sarah Landrum is a freelance writer and blogger who writes about career and education opportunities.

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